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Amazon Product Ads – Discovering New Sales Opportunities
Are you missing out on millions of potential customers because you are put off by Amazon’s commissions? Or because you feel that the integration into the Amazon system is too complex or might even cost...
View ArticleUsing Google Product Search to Optimize Paid CSE’s
Most Internet retailers know that Google Product Search (aka Google Base, aka Froogle) allows you to publish your products for free. And a lot of Internet retailers think that listing products on a...
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MSN Shopping + Live Search cashback = Bing Shopping
Have you binged yet? If so, you probably have come across Bing Shopping. Bing Shopping is the merger of two Microsoft shopping channels: Live Search cashback and MSN Shopping. While MSN Shopping has...
View ArticleBing and Cashback – Hijacking Sales or Fair Reward?
With the recent airing of the first advertisements for the cashback element of Bing, Microsoft has clearly publicised the inclusion of cashback as part of the Bing proposition. If you haven’t seen the...
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Google Rich Snippets for Shopping Sites: A New Dilemma
A new modification to Google’s organic search results risks catching online retailers between a rock and a hard place. On their Webmaster Central blog, “in time for the holiday season”, Google...
View ArticleNew White Paper on Holiday Marketing Strategy for Online Retailers
For a complete overview of this topic, download The Search Agency’s latest white paper — Five Trends that Should Change your Online Marketing Plans this Holiday Season Despite the sluggish economy,...
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3rd Party Product Tracking for Google Product Listing Ads and Product Extensions
Great, so you have already set up your Google Merchant Center and have all your products listing on Google Product Search, and don’t forget you’ve also enabled Product Extensions and Listing Ads to...
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The Search Agency’s Point of View: Google Shopping
On Thursday, May 31 2012, Google announced a significant change to their Google Product Search program. Below is a recap that summarizes the changes and potential impact to advertising efforts. What...
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Google Releases a Disavow Links Tool – FINALLY!
mail order viagra in uk link-disavow_616.jpg” alt=”" width=”493″ height=”314″ /> Yesterday I spent most of my morning listening to Grant Simmons’ brilliant webinar “The Ghosts of SEO Past,” which...
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The Search Agency 2013 Predictions: Paid Media
Here at The Search Agency, we’re all about looking forward and finding a better way for advertisers to utilize their online space. Also, everyone here LOVES to talk. So, I did what any marketing...
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